Test Notes, Week 9

Week 9:  Gender

  • What is gender (as opposed to sex or sexuality)?
  • How do human beings become ‘gendered,’ or enculturated into gender?  How early does gender enculturation occur, and what consumer products are used to facilitate it?
  • What are our stereotypes of women?  …of men?
  • What stereotypical roles are given to men/to women in popular culture?  
  • What effects does advertising have on men/on women?
  • What emotional/physiological effects do gender restrictions have on men/on women?
  • How is societal violence, in part, a direct result of pop culture definitions of masculinity? 
  • In what respect could it be observed that the problem of gender and the problem of class intersect?

Q:  When we say, “It’s a Man’s World,” in what ways is that literally true?  How do statistics prove that this is so?

Q: Discuss how the findings of the Human Genome project demonstrate that what we call ‘gender’ is merely a performance.

Q: How do humans become enculturated into gender roles?

Q:  What consumer products and ideas are used to indoctrinate people into socially-constructed gender roles? 

Q: How are women depicted in the media?  What are the main stereotypes used to portray female characters?   What effects can distorted images of women in the media and in advertising have on the values systems, body images, and actions of female viewers?    

Q: How are men depicted in the media?  What are the main stereotypes used to portray male characters?   What effects can distorted images of men in the media and in advertising have on the values systems, body images, and actions of male viewers?    

Q: Describe how there is a much narrower range of roles available to women than to men in popular culture cinema, television, and advertising.

Q: In what ways is pop culture, in no small part, responsible for exponentially increasing levels of violence in North America?  How is this a (95%) male problem, as opposed to a (5%) female problem, according to Katz?

1a)   ‘The Portrayal of Women on Television’   Helen Ingham  http://www.aber.ac.uk/media/Students/hzi9401.html

1b) “Millennial Men”   Rita Kempley http://www.aliciapatterson.org/APF2004/Kempley/Kempley.html

2)  “The Selling of Addiction to Women” Carol Moog   http://www.medialit.org/reading_room/article66.html

3)  “How the Advertising Industry Responded to the Onset of the Modern Women’s Movement”   Steve Craig  http://www.rtvf.unt.edu/html/craig/pdfs/madave.PDF

4)  “Men’s Men and Women’s Women: How Television Commercials Portray Gender to Different Audiences.” Steve Craig   http://www.rtvf.unt.edu/html/craig/pdfs/menmen.pdf

5)   “A Content Analysis of Gender Differences in Children’s Advertising”  Smith/Griffiths http://www.aber.ac.uk/media/Students/lmg9307.html

“Toying with War” Craig Simpson http://www.medialit.org/reading_room/article248.html


(a) Toying with their Future

 (b) The Famine Within

(c) Jackson Katz & Sut Jhally, Tough Guise 

(d) Reeves’ Gender PPT