Week 4: Hollywood & Consumerism
- What is the American Dream? What is Consumerism?
- How are Hollywood and Consumerism connected?
- Explain Gabler and Jacobovici’s two-part theory known as “Hollywoodism.”
- History of early Hollywood
- Who were the Hollywood Moguls?
- Who are the Big Six?
- What is vertical integration? What are the positive aspects of vertical integration? What are its problematic issues?
- Terms you should know
- ADDITIONAL NOTES and CLIPS
- Powerpoint: THE BIG SIX
Q: Tom Brokaw’s award-winning documentary, THE NEW HOLLYWOOD, expressed the worry of many, in 1990, that the movies were becoming monopolized by a half dozen corporate giants, or conglomerates. Is this kind of monopoly actually legal? Who are these conglomerates? What does vertical integration mean? What is an anchor product? also: windows, majors, independents, exhibitors, distributors, product placement, merchandising, anti-trust terminology (the 1948 laws, monopolies, etc.)
- For info on the Paramount Consent Decrees, read John Cones’ “Efficacy of the Antitrust Laws.” http://www.homevideo.net/FIRM/consent.htm
- For general info (not pertaining to to its anti-Semitism) on the Edison Trust or MPPC, see: http://en.wikipedia.org/wiki/Edison_Trust http://www.cobbles.com/simpp_archive/edison_trust.htm
Q: Discuss the relationships between the messages and values of Hollywood and the idea of consumerism.
Q: What does Jacobovici mean by the idea of HOLLYWOODISM? What values does Hollywood represent, and what is Jacobovici‘s theory as to how this value system came about? Discuss Neal Gabler and Simcha Jacobovici‘s 2 part theory.
Q: What was the Edison Trust? Against whom did it discriminate and how?
- 1) American Women and the Making of Modern Consumer Culture” Kathy Peiss http://www.albany.edu/jmmh/vol1no1/peiss-text.html
- 2) ‘Hollywoodism’ “It Came from Minsk” John Leonard http://newyorkmetro.com/nymetro/arts/tv/reviews/2374/
- “The Faith and Films of Simcha Jacobovici” Chaya Cooperberg http://www.rrj.ca/issue/1998/summer/265/
- 3) “Hollywood in the Era of Globalization” Allen J. Scott, Yale Center for the Study of Globalization http://yaleglobal.yale.edu/content/hollywood-era-globalization
- “Global Crossing: The Movies” Jack Miles & Douglas McLennan http://www.artsjournal.com/artswatch/20010427-2078.shtml
- 4) What’s Wrong with this Picture? http://www.pbs.org/wgbh/pages/frontline/shows/hollywood/picture/
- 5) Windows http://www.pbs.org/wgbh/pages/frontline/shows/hollywood/business/windows.html also, Robert McChesney’s “The New Global Media” for a better understanding of how ‘conglomerates’ work… http://www.hartford-hwp.com/archives/29/053.html
- Charlie Rose: The Road to Innovation (with George Clooney & Michael Eisner) – In a field in which it is next to impossible to get a creative idea to the big screen, what does George Clooney assert that the ‘next wave’ of filmmakers will use to promote their art? What will be their medium?
- Behind the Screens: Hypercommercialism – How has modern Hollywood cinema simply become another advertising medium?
- Hollywoodism, dir: Simcha Jacobovici
Also: REEVES’ FOURTH LECTURE: “Hollywoodism and the American Dream”