Test Notes, Week 2

Week 2: McLuhan, Semiotics, & Icons  

Q:  Be able to perform a rudimentary semiotic analysis on a magazine advertisement.   Know the difference between a ‘signifier’ and the ‘signified.’

Q:  What are the different levels of Maslow’s hierarchy of Needs?  How can these be used in the analysis of an icon, a product, an advertisement, or a pop cultural phenomenon?

Also: REEVES’ SECOND LECTURE: “Icons”

Q:  What is a cultural icon?

Q:  Who was McLuhan and what was his ‘Extensions of Man‘ theory?  What are its implications for your profession? Apply this in pop culture icon analysis.

Who was McLuhan?  Marshall McLuhan Playboy Interview

Q:  What did he mean by ‘The Medium is the Message‘ and the user is the content?  Apply this in pop culture icon analysis.

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