Readings, Week 9

Gender

  • What is gender (as opposed to sex or sexuality)?
  • How do human beings become ‘gendered,’ or enculturated into gender?  How early does gender enculturation occur, and what consumer products are used to facilitate it?
  • What are our stereotypes of women?  …of men?
  • What stereotypical roles are given to men/to women in popular culture?
  • What effects does advertising have on men/on women?
  • What emotional/physiological effects do gender restrictions have on men/on women?
  • How is societal violence, in part, a direct result of pop culture definitions of masculinity?
  • In what respect could it be observed that the problem of gender and the problem of class intersect?

Beale, Bob. Boundary marking gender difference becoming blurred. http://www.nzherald.co.nz/world/news/article.cfm?c_id=2&objectid=188342

Ingham, Helen. The Portrayal of Women on Television.  http://www.aber.ac.uk/media/Students/hzi9401.html

Moog, Carol. The Selling of Addiction to Women. http://www.medialit.org/reading_room/article66.html

Craig, Steve. How the Advertising Industry Responded to the Onset of the Modern Women’s Movement. 

http://www.asc.upenn.edu/courses/comm334/docs/femads.pdf

Craig, Steve. Men’s Men and Women’s Women: How Television Commercials Portray Gender to Different Audiences.   http://humboldtcollege.wikispaces.com/file/view/mensmen.pdf

Griffiths Merris, re: Lois Smith. A Content Analysis of Gender Differences in Children’s Advertising.  http://www.aber.ac.uk/media/Students/lmg9307.html

Simpson, Craig. Toying with War.  http://www.medialit.org/reading_room/article248.html

 

What is Classism? 

What Is Classism

Monifa, Akilah. Have You Seen Us?  http://akilahmonifaswords.blogspot.com/2007/01/have-you-seen-us-news-organizations.html

NEW: See Byron Hurt’s “Hip Hop: Beyond Beats and Rhymes,” at PBS’ website…   http://www.pbs.org/independentlens/hiphop/film.htm

VIEW [below]: Jean Kilbourne’s “Killing Us Softly 3: Advertising’s Image of Women” (excerpt)

VIEW [below] Sut Jhally’s “Tough Guise,” featuring Jackson Katz (trailer)

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