Readings, Week 11, Vaske Film

HERMANN VASKE’s “The Fine Art of Separating People From Their Money”

MARCEL DUCHAMPS: A PAINTING THAT DOESN’T SHOCK IS WORTHLESS.

OLIVIERO TOSCANI (BENETTON) – IT IS MY DUTY TO SHOCK…  IT IS MY RESPONSIBILITY.

WIM WENDERS – ‘WHAT WAS SHOCKING FIVE YEARS AGO IS NOW SHOCKINGLY HARMLESS’

ED MC CABE – SEX SELLS IF IT’S RELATED; YOU CAN’T JUST PARADE A NUDE WOMAN THROUGH A COMMERCIAL AND EXPECT IT TO SELL.  IT HAS TO BE RELATED TO A SALES POINT

BILL TRAGOS: IF YOU USE SEX BLATANTLY, IT TURNS PEOPLE OFF.

HORST WACKERBARTH:  EVERY HUMAN BEING IS A BRAND.

WACKERBARTH: SHOCKING IS NOT MY PROBLEM; SHOCKING IS THE PROBLEM OF THE PERSON WHO FEELS SHOCKED.

RICHARD KIRSCHENBAUM: THERE IS A LINE OF GOOD TASTE; WE HAVE A RESPONSIBILITY NOT TO GO OVER THAT LINE.

JOE PYTKA:  CERTAIN ADS SHOULD BE RUN ONLY AT CERTAIN TIMES…. I THINK ALL CHILDREN’S ADVERTISING SHOULD BE BANNED FROM TELEVISION.

DAVID BOWIE:  I THINK IT’S A THOROUGHLY HEALTHY AND EXTRAORDINARY IDEA TO TAKE THE PLATFORM OF ADVERTISING AND USE IT FOR POLITICAL TAKES ON THINGS;  ONCE YOU CENSOR ONE THING, YOU IMMEDIATELY CAST THE SHADOW OF CENSORSHIP OVER EVERYTHING.

HARVEY KEITEL:  ALL OF US ARE AGAINST CENSORSHIP OF ANY KIND; BUT WE ARE NOT AGAINST TAKING RESPONSIBILITY FOR OUR WORK.   [PEOPLE] HAVE A RIGHT TO SPEAK UP AGAINST THINGS THAT THEY FIND OFFENSIVE… WE ALL SHOULD.

RABBI HENRI SOBEL: I DO NOT ACCEPT THE CONCEPT OF CENSORSHIP—ANTI-DEMOCRATIC, ANTI-ETHICAL, ANTI-HUMAN.

RABBI HENRI SOBEL: DISSERNIMENTO: FINE JUDGMENT—TO KNOW WHAT’S RESPECTFUL….  LET PEOPLE EXERCISE THEIR OWN CENSORSHIP FROM WITHIN…  SO IT’S NOT CENSORSHIP.

PAUL WEILAND: SOMETIMES WE GO A BIT TOO FAR…. CREATING AN AD THAT YOU KNOW WILL GET BANNED…  THERE’S SOMETHING A LITTLE BIT EVIL ABOUT THAT.